Patronage and sponsorship

Societe Generale Bank & Trust's patronage and sponsorship strategy follows the Group's policy, with a particular focus on rugby, modern and contemporary art and socially-responsible sponsorship.


Our commitment to sport reflects Societe Generale's values: commitment, responsability, team spirit and innovation. It is important to show loyalty, build trust and maintain relations with our partners and clients, year after year.

Besides golf, disabled sports and bridge, Societe Generale's main sporting commitment is to rugby, through its partnership with the French Rugby Federation, the French national team and the National Rugby League.

Its involvement now extends beyond France's borders. For example, we have sponsored the Luxembourg Rugby Federation since 2003.

Societe Generale is an Official Partner of the Rugby World Cup 2015 to be held in England.

Find out more: Luxembourg Rugby Federation

Contemporary art

The Societe Generale contemporary art collection was launched in 1995 and now boasts nearly 350 original works and 700 lithographs, prints and serigraphs. Structured around three main media - painting, sculpture and photography - it houses the work of well-known artists and up-and-coming creators.

By offering an overview of contemporary artistic creation, the Societe Generale collection combines an educational approach and an ambitious policy of corporate patronage.

In Luxembourg, we regularly host contemporary art exhibitions within the Societe Generale Bank & Trust offices, enabling both our clients and our staff to discover new talent. These exhibitions have included works by Morisson, Christelle Ferron, Anthia Mega, Carmen Dieschbourg, Rafael Springer, Solange Bertrand and Carmen Lazarescu.

Find out more: Societe Generale Collection


Through the Mécénat Musical Societe Generale association, which was launched over 20 years ago, the Group adapts its sponsorship policy to the changing needs of classical musicians (sponsoring orchestras and ensembles, lending instruments to young musicians, providing grants, supporting educational projects, etc.).

Societe Generale contributed to the reopening of the Salle Pleyel concert hall in Paris in September 2006, and has supported the prestigious events held there ever since.

Find out more: Mécénat Musical Societe Generale

Corporate Citizenship

Societe Generale is convinced that it has a major role to play in society, and that the nature of its business puts it firmly at the heart of economic and social progress. As a result, the Group permanently supports socially-inclusive initiatives across France and internationally

The Societe Generale Corporate Foundation for Solidarity works to encourage social inclusion through employment by:

  • helping young people find their first jobs,
  • fighting illiteracy.

Talents & Partage is the charity of current and retired employees of Societe Generale Group.  Each year, several hundred volunteers donate their time to support the charity's initiatives. Talents & Partage also provides financial support to humanitarian projects chosen by its volunteers. The Talents & Partage Luxembourg branch has helped ensure the success of initiatives taken by current and retired employees.

Find out more: Talents & Partage