Last June, the Société Générale Private Banking teams moved into the new Carrefour proper ty development, at 16-18 Boulevard Royal in Luxembourg. This development demonstrates the accelerated changes in the Société Générale group. The purpose of this new building is to be a place of innovation in terms of the digital tools and services deployed. Its layout will encourage teamwork, employee well-being and client satisfaction.
Société Générale Bank & Trust (SGBT) has been based in the Grand Duchy for 125 years and is maintaining its foothold in the heart of the city of Luxembourg by leasing part of the new Carrefour complex.
SGBT has retained the services of the Parisian agency Majorelle for the interior design of the building. Majorelle has worked on large architectural projects for more than 30 years, and has given Société Générale its change-driven vision.
In close collaboration with in-house teams, Majorelle has based its approach on observing new habits and behaviours which have become commonplace over the last few years in the working world. While considering expectations concerning furniture, materials and working spaces, Majorelle has also taken CSR (Corporate Social Responsibility) matters into account.
The Carrefour building
AN IMPROVED CLIENT RECEPTION AREA
The most recent technological innovations have been used to change the way in which spaces are utilised and to increase flexibility, thus creating new ways of interacting. Digital technology represents an opportunity to transform and enrich our relations with clients and employees. The client reception area has therefore been totally revamped. The goal is to welcome clients and visitors in a contemporary, warm, top-of-the-line environment with cutting-edge technology, and in flexible and modular surroundings.
The client centre therefore offers secure WIFI access, video conferencing, connected tablets and even a digital table. These technological innovations have been developed to co-construct, with our clients, the solution that is best suited to their needs.
For more than 20 years, Société Générale has been committed to promoting contemporary art. As a result, six reception rooms have been decorated with photographs of the city of Luxembourg. The services of the Luxembourg photographer, Bruno Baltzer, were retained for this project.
The bank also asked the Parisian perfumer Francis Kurkdjian to create a unique olfactory signature for its client reception area.
A BUILDING MADE TO IMPROVE THE QUALITY OF LIFE AT WORK
Inspired by innovative companies, the guiding principles of the Carrefour project represent the values of Société Générale, which include team spirit, innovation, commitment and responsibility. For example, shared offices, more collaborative spaces, a recreational and social area on each floor, optimisation of the number of individual work stations, corporate wifi etc.
Our employees therefore have a wide variety of workspaces at their disposal, in a fully connected building. They are no longer shackled to a workstation and choose their space based on their needs. This is “FlexWork”.
Working in a “FlexWork” environment has been one of the foundations of the project. Based on office-sharing, it facilitates employee mobility and autonomy. It encourages the free flow of information in addition to the generation and exchange of ideas.
FROM FLEXWORK TO TELEWORKING: IMPROVING EMPLOYEES’ WORK-LIFE BALANCE
FlexWork and teleworking are two developments which were implemented simultaneously as part of the project. As a responsible employer, SGBT launched teleworking in January 2017, with a view to progressing towards new ways of organising work. This development provides strategic leverage for employee commitment. The purpose of this effort is to improve employees’ work-life balance. For example, technological advances have made it possible to reduce employees’ weekly travel time.
SGBT, which employs 1200 people, successfully launched an initial pilot phase in 2016. At the time, this involved around thirty employees. Currently, the bank has more than 150 teleworkers and plans to increase this number to 300 employees (whose work is eligible for teleworking) by the end of 2017
THE BANK CARD OFFERING IS CHANGING
Société Générale Private Banking (SGPB) is changing its bank card offering. Clients now have access to a variety of top-of-the-line VISA cards, in addition to services suited to their lifestyle:
- VISA Capitol Goldthe entry point to a world of benefits
- VISA Capitol Infinite your passport to peace of mind throughout the world
- VISA Capitol Infinite Horizon, your ultimate travel companion
- VISA Capitol Business, for your business expenses.
VISA Infinite cards open the doors to a universeoffers a unique access to a world of privileges and excellence: a private concierge service, optimal world class insurance and assistance benefits, VIP access to luxury hotels and airport lounges, as well as payment caps that are customised to suit your needs. Also noteworthy: cards can now be managed securely online thanks to Capitol Service.
A detailed brochure may will be sent to clients who request this from their private banker. Their private banker will provide a 50% discount on annual dues fees for the first year for each one of these cards.